Ignition, Data
transformation platform
& predictive analytics.
Our Data Transformation Platform, Ignition, powers our property marketing offering, processing over a billion data points every year and integrating 500+ data sources. Features include:
- Web analytics and tracking expertise
- New Homes Index supplying real-time sector specific benchmarking
- Property data insights that connect metrics across platforms
- Centralised insights at group, region and scheme levels
- Customisable, flexible dashboards
- Land & Planning insights
- Demand Analysis to measure current and future demand by area
- AI and machine learning
- Live Market Data powered by Homesearch
- Click to find out more
Strategic planning and insights
Our experienced Client Experience team works closely with local and national teams to define the short- and long-term results that matter and to ensure your business receives the specialist input it needs to succeed. By leveraging proprietary insights, bespoke technology and data, a property-specific planning approach, audience segmentation, and hyper-targeted media products, we help keep you on the right path, your customers engaged and your teams at the top of their game.
- Planning & Buying
- Customer Journey Mapping
- Strategic Roadmaps
- Brand Strategy
- Consultancy & Training
- Research & Insights
- Property Portals
- In-housing
- Data strategy & transformation
Products that drive personalised and hyper localised brand experiences
Our suite of integrated and hyper-local products have been developed over many years across the property and retail sectors. These have been built to enable you to drive performance at a development or store-level by using omnichannel optimisation across programmatic display, mobile, audio, DOOH, bespoke data plug-ins and cutting-edge attribution to measure purchase, footfall, experience, and much more.
- PrecisionM for Property – Hyper-local targeting using mobile location data and full-funnel attribution capability, including footfall and reservation.
- Vizibl for Property: Demand Side Platform (DSP) – Reach your target audience across display, CTV, video, audio and DOOH reach and bespoke property data plug-ins which ensure precision targeting and AI-enabled optimisations across the homebuying journey.
- Vizibl for Property: Customer Data Platform (CDP) – Understand and segment zero, first and third-party data to unlock cross-channel optimisations, lead scoring and supercharged campaign performance.
Amazon partnership and Amazon DSP
We have partnered with Amazon to build the UK’s first Amazon Property audience. Access homebuyers across a vast media and data eco-system, from Whole Foods, to Twitch and Prime Video, the sheer breadth of data available means the opportunity to truly understand a homebuyer journey and to personalise your approach and optimise accordingly, are all possible via our Amazon partnership.
Thought Leadership and Events
Our market leading industry events and regular whitepapers bring together the best minds, opinions and data to give attendees the insights they need to equip their teams to thrive in any climate.
Format ranges from full day partner events with Google, short and snappy virtual webinars with Q&A and quarterly whitepapers. If you haven’t already, sign up now!