eCommerce & Retail.

eCommerce growth marketing is a data-driven, full-funnel approach to acquiring, converting, and retaining customers. Unlike brand or conventional acquisition marketing, which often focuses on top-of-funnel awareness, growth marketing integrates a connected suite of marketing solutions; performance media, conversion rate optimisation (CRO), eCRM, and analytics to drive sustainable revenue growth and long-term customer value.

• Acquisition: Paid media, SEO, programmatic, influencer, and affiliate strategies to bring qualified traffic.
• Conversion: On-site UX, A/B testing, and checkout optimisation to turn visitors into buyers.
• Retention: Email/SMS, loyalty programs, and remarketing to increase customer lifetime value.

It’s iterative, agile, and always aligned with commercial outcomes and data insights. whether scaling from £3m to £10m or launching into new markets, or improving profitability, Space and Time are experts in delivering better solutions and outcomes for eCommerce brands.

The most important thing in eCommerce is to understand and serve your customer better than anyone else:

• Knowing who they are (data & segmentation)
• What they need (product – market fit)
• How they behave (journey mapping & analytics)
• Knowing where they are and how to reach them (channel strategy & creative)

Everything else; tech stack, media spend, CRO, logistics are all supportive of those core principles.

Brands that obsess over customer experience and continuously optimise their activity based on data, tend to outperform those that chase tactics or vanity metrics, without strategy.

At Space & Time, we help eCommerce brands align every part of their marketing with customer insight and data, from acquisition to retention, to driving sustainable growth.

Being eCommerce-ready means more than just having a website. It’s about having the infrastructure, strategy, and mindset to grow and convert online. Key indicators include:

• A fast, mobile-optimised website with clear UX
• Integrated payment and fulfilment systems
• A scalable product catalogue and inventory management
• Conversion tracking and analytics in place
• A clear acquisition strategy (paid media, SEO, email, etc.)
• CRM tools for retention and personalisation
• An expert team or partner focused on performance and growth

At Space & Time, we help brands assess their readiness and build a roadmap to unlock eCommerce growth

Performance marketing thrives on specificity. For niche sectors, we build audience personas using first-party data, behavioural signals, and contextual insights. Then we activate campaigns across paid search, social, and programmatic with tailored messaging that speaks to the emotional and functional needs of those audiences. For example, pet wellness buyers respond well to trust signals and community-driven content, while home improvement audiences value visual inspiration and seasonal relevance. Both solve customer’s challenges and needs, but in different ways that are tailored to them.

Brands in this revenue band typically benefit most from a mix of Google Shopping, Meta ads, and email/SMS remarketing. Introducing programmatic display, TikTok shopping, and affiliate partnerships can unlock new audiences and be super-relevant to them.

The key is to build a channel mix that balances acquisition efficiency with long-term customer value.

We use a combination of platform-level attribution, alongside our own industry leading data attribution and warehousing solution. We also utilise GA4, and incrementality testing to triangulate true ROAS.

Optimisation involves daily budget reallocation, creative testing, and bid strategy refinement, using our hugely experienced team, complemented by the latest AI tools.

At Space & Time, we also focus on ‘customer lifetime value’ to ensure short-term ROAS doesn’t come at the expense of long-term profitability.

We help clients build robust compliance and CRM strategies, integrate Customer Data Platforms by auditing their existing models and recommending and implementing best practice.

We have developed our own industry-leading technical solutions and use tools like Meta and Google’s advanced conversion event tracking solutions which enable segmentation, deployment of dynamic creative, and predictive modelling, that are aligned closely to audience types and improve conversion rates by talking to the right people with the right message.

We identify and deploy exit-intent strategies followed up with retargeting ads, and reminders to help recover abandoned carts.

We will help identify optimised CRM flows and conditional format emails, cross-promotions and value statements such as sustainability and returns policies to help customers make positive, informed product choices.

Top-of-funnel creative should build brand awareness and emotional connection. Mid-funnel content focuses on product benefits and social proof. Bottom-of-funnel ads use urgency, offers, and trust signals to drive conversion. We map creative to funnel stages and test variations to find the highest-performing combinations.

We start with market research and competitor analysis, then test international campaigns in ‘sandbox’ markets. We localise creative, optimise for regional platforms and use international shipping and payment integrations. Performance is tracked separately by region to ensure efficiency.

The roadmap includes:

• Phase 1: Audit, brand foundations and key performance metrics (looking at your exiting tracking, growth tools and triggers alongside creative asset performance)
• Phase 2: Recommended channel expansion media and budget (Meta, PPC, Programmatic and campaigns)
• Phase 3: Scale using data from phase 1 and 2, alongside audience opportunity analysis to maximise budget efficiency and focus
• Phase 4: Optimisation and long-term customer value modelling, data-informed customer behaviour, retention, brand building and campaign strategy

Each phase is data-driven and aligned with commercial goals, ensuring sustainable growth.