User Privacy and Consent Solutions

The requirement for gatekeepers to comply with the Digital Markets Act (DMA) comes into effect in March 2024 in Europe, putting additional obligations onto major digital media brands concerning how they collect and process consumer data.

How will the new consent mode legislation affect Google Ads and Meta Ads?

This will have real-world consequences for advertisers everywhere, as companies like Google and Meta change their own user requirements in line with this new legislation.At Space & Time, we offer consent mode support to clients that need it; ensuring their tracking and consent management is compliant with the new DMA legislation by guiding them through the consent mode integration process, tailoring it to their business needs.

 

 

 

 

 

 

 

 

How can we assist with the Consent Mode set up process?

Our flexible tech solutions can help you make the most out of the Consent Mode integration process, placing particular focus on your current cookie management platform and the level of involvement your web developers have with it.

Additional Consent Mode Support

From checks to make sure your Consent Management Platform (CMP) works correctly alongside Google Tag Manager, to implementing tagging for Google Ad Platforms and Google Analytics, our ongoing proactive audits and technical expertise in tag management, consent management platforms and analytics will enable you to make the most of your data in a variety of platforms.

Why trust us with your Consent Mode Integration?

We’ll help you go beyond mere compliance to adopt best practice for the privacy of your customers and for the efficacy of your marketing activity. We’re thought leaders on web analytics, ensuring our clients benefit from new optimisation opportunities for sales, marketing and engagement. Enquire today about our Consent Mode set up & integration service.

Space & Time

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We drive natural search strategies that benefit your customers, not just the machines that surface your data.

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Interrogating consumer research to deliver actionable insights that fuel our media planning.

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